JBL Arcade Games Series & Microsite: Gamified Retail Activation
→
Summary
Directed creative and UI/UX design for JBL's immersive snowboarding arcade game, aimed at boosting in-store engagement and email sign-ups.
About
Highly accomplished Creative Designer with a proven track record leading high-impact digital, experiential, and campaign initiatives for global brands like Samsung, JBL, Nike, and Crocs. Expertly crafts engaging, audience-first experiences that bridge physical and digital touchpoints, driving significant brand awareness, engagement, and conversion through innovative UI/UX design, AR integration, and motion graphics. Passionate about translating complex briefs into bold, measurable creative solutions.
Work
OMM Agency
|Digital & Experiential Designer
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Led creative design and UX for high-impact digital, gaming, and experiential campaigns for global tech and lifestyle brands, driving measurable engagement and strategic brand growth.
Highlights
Designed the JBL Arcade Game series, deployed across 42 branded units in 7 countries, generating over 100K plays at events like ADE and Tomorrowland, significantly boosting engagement and retail presence.
Spearheaded UX and visual design for an in-store AR 'Match & Win' activation for JBL Hamburg, doubling engagement KPIs and securing 500+ signups in a single weekend through gamified interaction.
Developed and delivered responsive microsites and interactive experiences for Nike, JD Sports, and Crocs, managing projects from wireframes and UI flows to motion-ready visual systems.
Orchestrated regionally adapted campaign rollouts across EMEA, ensuring consistent global brand messaging while tailoring visuals to local language, platform, and cultural contexts.
Produced compelling pitch-winning decks and design prototypes, directly contributing to securing new business ventures within entertainment and tech verticals.
Collaborated daily with cross-functional teams, including product managers, motion teams, and 3D artists, to launch cohesive, cross-platform brand experiences.
Bauer Media Group
|Designer - Digital, Social & Print
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Created impactful campaign visuals and UX solutions for national brand partnerships across diverse sectors, including entertainment, gaming, lifestyle, and social good initiatives.
Highlights
Designed the Samsung Galaxy S21 launch microsite, collaborating with Bauer & Samsung to achieve a 22% increase in brand awareness and 83% product name recall.
Developed the 'Where's Your Head At?' campaign hub, directly supporting over 200K petition signatures and gaining endorsements from 80+ UK Members of Parliament, including the Mayor of London.
Produced 100+ campaign landing pages and brand takeovers for major clients like Prime Video, Sky, and YouTube Music, integrating responsive layouts, motion graphics, and accessible UX.
Extended campaign design across OOH, display, social media, DOOH, and experiential channels, ensuring cohesive storytelling across all touchpoints.
Designed and laid out editorial content for Grazia, Closer, and Heat, balancing high-quality print craft with strategic brand storytelling and advertising requirements.
Dots & Shapes (Various Clients)
|Freelance Designer – Campaigns & Brand
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Collaborated with independent music labels, venues, and cultural organizations to develop visual identities and campaign designs, driving brand engagement and artistic presence.
Highlights
Designed diverse print and digital assets, including album artwork, packaging, social media visuals, and email banners for international artists like Pixies, MEW, and Dead Can Dance.
Delivered comprehensive campaign suites with OOH/DOOH ads, billboards, event collateral, and immersive branded experiences, including London Underground takeovers and bus wraps.
Developed merchandise, posters, and festival branding for live tours and venues across the UK and Ireland, enhancing brand presence and audience engagement.
Adapted artwork across social campaigns, web ads, and event visuals to ensure consistent brand storytelling and visual cohesion.
Collaborated closely with creative teams to align design strategies with marketing goals, optimizing for audience engagement and campaign effectiveness.
EMI/Virgin Records
|Digital & Print Designer (Contract)
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Delivered comprehensive 360-degree creative solutions across print and digital channels for global music campaigns, enhancing artist visibility and album promotion.
Highlights
Created large-scale advertising and retail visuals for artists including Jonas Blue, Chantal Jeffries, and Lissie, ranging from bus wraps and OOH campaigns to social and streaming artwork.
Designed dynamic lyric videos, Instagram animations, and video teasers, directly supporting single and album releases for major artists.
Translated key visual concepts into fully integrated rollouts, including press kits, social campaigns, merchandise, and Spotify assets, ensuring consistent brand presence.
Volunteer
Dublin Digital Radio
|Radio Host (RITUAL Show)
Dublin, Leinster, Ireland
→
Summary
Hosted a regular radio show, curating content and engaging with a listenership.
Highlights
Hosted the 'RITUAL Show' on Dublin Digital Radio, curating and presenting diverse audio content.
Developed a consistent broadcast presence, contributing to the station's programming and listener engagement.
Café Oto Music Venue
|General Volunteer
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Supported operations at a prominent music venue, contributing to smooth event execution and visitor experience.
Highlights
Provided general support for daily operations and special events at Café Oto Music Venue.
Assisted with various tasks to ensure a positive experience for artists and attendees.
Education
UX Design Institute
Dublin, Leinster, Ireland
→
Professional Diploma
UX Design
Digital Marketing Institute
Dublin, Leinster, Ireland
→
Diploma
Digital Marketing
National College of Art & Design
Dublin, Leinster, Ireland
→
Diploma
Art & Design
National College of Art & Design
Dublin, Leinster, Ireland
→
Certificate
Visual Arts Practice
Awards
Shortlisted, The Drum Awards
Awarded By
The Drum Awards
Recognized for outstanding contributions to the KISS / KFC ‘Bucket of Fun' Campaign, which achieved a 56% uplift in purchase conversion and boosted brand affinity by 15%.
Certificates
Understanding Today's Digital Consumer
Issued By
Bauer Media Group Academy
Impact of Digital Technology
Issued By
Bauer Media Group Academy
Skills
Campaign & Experiential Design
Cross-platform Brand Activations, Retail POS, Event Creative, Digital-first Campaigns, Print Campaigns, Live Experiences, ADE, Tomorrowland.
Gaming & AR Integration
Mobile Gaming UX, Gamified Content, Augmented Reality Activations, Immersive Retail Design.
UI/UX Design
Mobile-first Wireframes, User Journeys, Interactive Prototypes, Digital Flows, Retail Promotions, Accessibility.
Motion & Visual Content
Social Media Assets, DOOH, Animation (After Effects), Pitch Decks, Video Editing, Lyric Videos, Instagram Animations.
Design Tools
Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), Webflow, WordPress, Framer, Microsoft Office (PowerPoint).
Brand Strategy
Brand Consistency, Brand Storytelling, Brand Affinity, Visual Identity.
Project Management
Cross-functional Collaboration, Client Management, Concept to Delivery, Deadline Management.
Digital Content Creation
Digital Banners, Landing Pages, Social Content, Editorial Content, Print Collateral.
Interests
Music & Radio
Radio Hosting, Music Venue Support, DJing, Cultural Events.
Projects
JBL Hamburg AR Storefront Activation: Interactive Retail Experience
→
Summary
Transformed a store window into an immersive AR slot machine, blending mobile interaction with real-world retail to create a playful and engaging experience.
KISS / KFC ‘Bucket of Fun' Campaign: Multi-Platform Brand Activation
→
Summary
Developed playful, on-brand social assets, digital banners, and landing pages to support a radio-led activation for KFC.
Samsung Galaxy S21 5G Launch: Cross-Channel Digital Launch Campaign
→
Summary
Led the creation of mobile-first campaign assets for Samsung's largest-ever UK handset launch, spanning multiple digital platforms and radio activations.